Why Custom URL is Important for Your YouTube Channel?

by | Dec 30, 2021

You might have seen that the most popular YouTube channels have a unique custom URL for their channel which represents their brand’s name. That unique URL is called a custom URL.

For example, the custom URL of the YouTube Channel of Netflix is youtube.com/netflix. Businesses use custom URLs instead of YouTube-provided URLs to promote their business and impress the audience. A YouTube-provided URL is like which is very difficult to remember whereas a custom URL is like youtube/Netflix which is quite simple and unique.

Now, let’s discuss in detail why a custom URL is important and how you can get a custom URL for your channel?

Importance of Custom URL

1- Easy to Remember

The first benefit is it is easy to remember.

When there is a custom URL for a channel like youtube.com/CNN then it would be very easy for the audience to remember your URL. Right? And not only easy to remember but it’s easy for your audience to search for your channel in a convenient way. In other ways, your custom link could be very helpful for your channel branding and marketing. To know more about youtube engagement, read this blog here and enroll in this free course today to grow your channel.

2- Easy to Use

The second benefit of having a custom URL is it’s easy to use in different places.

When you have your own YouTube channel You have to use your YouTube link in order to promote it via various platforms such as Facebook, Twitter, Instagram, Reddit, Quora, etc.

custom url

So when you have a unique short link instead of a random long URL for your channel, it would be easy for you to use the link to other platforms. In this way, you can easily promote your channel via various platforms with the ease and convenience of a unique link for your channel.

More people will view your channel as they immediately get an idea about the content on your channel just because of your custom URL and your brand name.

You can also use attractive keywords in your custom URL.

For Example, the custom URL of “Orange Animations” is youtube.com/FunnyVideos which indicates that this channel is about funny videos and your audience knows what to expect from your channel. And alternatively, you get more views and high audience retention.

3- Build More Trust

The third advantage of custom URL is it builds more trust among your audience.

When you have a custom URL for your channel as your brand or company name, it would be easier for your audience to trust you more and thus use your products and services and trust the information provided in your channel.

In this way, you can establish a good connection with your audience and grow your business.

You now know the importance of custom URL but to create a custom URL for your channel, your account needs to:

  • Have 100 or more subscribers.
  •  Be at least 30 days old.
  • Have an uploaded profile picture.
  • And have uploaded a banner image.

How to make a custom URL?

Now let’s discuss how to make a custom URL. It’s very simple. You can easily make a custom link of your channel simply by going to the “Customization” menu on the right > Click on the “Basic Info” option on the top and then scroll to the option of “Custom URL” and you can change it from here.


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