What is Rank and Rent – Lead Generation Business Model

by | Dec 14, 2021

What is Rank and Rent:

  • You build a site, produce content on it till it appears on the search engine and then rent it out
  • Local keywords are targeted- such as Dentist Chicago instead of Dentist- your site ranks for the local keyword
  • You sell leads to your clients instead of SEO services
  • You own the site- focus is building on your website rather than someone else’s- it becomes your asset- if a client leaves you, sell the leads to another client
  • Minimal interaction with clients- you do not require permission from your client on any matter here

How its done?

Select a niche- what industry are you interested in?

  • Consider the location where you want to be ranked- e.g. Karachi, Islamabad
  • Niche should be easy and super lucrative- should have clients who can pay you
  • Your Keyword should be profitable in nature- something that attracts clients- must be easy to rank; should cover smaller cities since smaller cities have less businesses that have websites

Choose a domain name

  • Go for the exact match domain

Set up a website

  • Use WPX to set up your website
  • For content management, choose WordPress

Keyword Research

  • After finding the right keyword, search up your competitors and go through their sites- such as their navigation menu
  • Check out your competitors’ blogs for content ideas
  • Look at the organic keywords

Write Content

  • Use Surfer’s Content Editor- select competitors- it will tell you about your competitors’ article and give you an idea of how to write
  • Interlink pages on your site to establish topical relevance

Set up a Google My Business account

  • Helpful in ranking in the Map Pack
  • You organically rank on Google search results

Link Building

  • Use business citations- details in the business directory- name, address, phone number, location

Site monetization

  • Focus on local businesses that rely on leads
  • Go for businesses that have the potential to grow 2X
  • Rent the whole site for a per month fixed fee
  • Or use pay per lead


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