What is Content Writing?

• You write to inform, explain or describe something
• Longer in length than copywriting
• Making difficult content, easy to understand for the reader
• Making engaging content
• Taking on relevant info and making it digestible for the reader
• Marketing focused- attract people to buy something by giving them information
• Blog Writing
• SEO
• Editing and Proofreading
• Writing Webpages
• Writing White papers
• Anything where you write to inform and educate the reader; more factual and in-depth in nature
• Creates brand loyalty

Content Writing is not

1. Something to sell
2. Journalism
3. Videography
4. Graphic Designing
5. Technical Writing

What is Copy Writing?

• You write to sell a product/ service- to the point
• Massive info presented in a few words
• Psychological- focus is on what motivates the customer to buy a product- write in a way that would motivate customers to buy
• Use short sentences- easier to read and understand
• Write the first sentence good- keep the people reading- e.g. tell a little story; or mention something regarding the end to keep suspense
• Use specific headlines- tell the reader what the content is actually about- e.g. use ‘Save 2 Hours Per Day with These 7 Productivity Hacks’ rather than using ‘Save More Time the Easy Way’
• Use FOMO/ Fear of Missing Out approach- write in a way people take things to be important- e.g. deadline ends on 12^th December’ 21 at 11:59 pm
• Write a strong Lead- the first paragraph after the headline
  • Use hook in your first or second sentence
  • Grab the readers’ attention from here
  • It should be 6-8 sentences long
  • Lead should be short
  • Use mini stories
• Do not use big word- use unique ones
• Use the AIDA formula- Attention, Interest, Desire and Action
• Instead of mentioning benefits; mention features
• Address the client’s objections- e.g. I think its too expensive- deal with these objections in a way that appeals the client
• Talk to customers- do customer research
• Add the element of urgency- such as limited time offer; Limited stock left; Only 25 pieces left- you should be honest to maintain trust
• Mention customer reviews/ testimonials for social proof- three steps for good testimonials:
  • Before- how they were before using the product/ service
  • After- how they are after using the product/ service
  • What they would tell to other people
• Used crooked numbers; not rounded ones- helps to grab more attention

How Content and Copy Mesh Together

• Combine different skills together and sell them as a package to the client
• Such as website copy+ blog writing+ editing of current material on website
• Clients prefer one stop for all

Know, Learn and Sell

• Create a services list- sit and think what you already know, what you can learn, what you can sell right now and what can you sell as meshed services
• Know- Make a list of at least 3 types of writing you would easily sell- e.g. blog posts, social media posts, website content; collect 1-3 of your best samples to send them to clients
• Learn- Make a list of 3 types of skills you think you can master; create 1-3 samples after mastering the skill
• Sell- make a list of the types of skill combination you are going to sell; get in touch with existing clients and offer new and meshed skills